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What is a Telemarketer?

Telemarketer Definition Solicit donations or orders for goods or services over the telephone.

Life As a Telemarketer

  • Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Explain products or services and prices, and answer questions from customers.
  • Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
  • Maintain records of contacts, accounts, and orders.

What a Telemarketer Should Know

Below is a list of the skills most Telemarketers say are important on the job.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Service Orientation: Actively looking for ways to help people.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Types of Telemarketer Jobs

  • Sales Specialist
  • Call Center Agent
  • Customer Service Representative (CSR)
  • Telephone Service Representative (TSR)
  • Solicitor

Job Demand for Telemarketers

In 2016, there was an estimated number of 216,600 jobs in the United States for Telemarketer. There is little to no growth in job opportunities for Telemarketer. There will be an estimated 33,300 positions for Telemarketer per year.


The states with the most job growth for Telemarketer are Washington, Nevada, and Tennessee. Watch out if you plan on working in North Dakota, Vermont, or South Dakota. These states have the worst job growth for this type of profession.

Salary for a Telemarketer

The average yearly salary of a Telemarketer ranges between $18,680 and $41,740.


Telemarketers who work in Washington, Massachusetts, or New Hampshire, make the highest salaries.

How much do Telemarketers make in different U.S. states?

State Annual Mean Salary
Alabama $25,640
Arizona $29,780
Arkansas $22,440
California $31,880
Colorado $29,980
Connecticut $34,950
Delaware $30,000
District of Columbia $28,680
Florida $25,330
Georgia $24,780
Hawaii $25,620
Idaho $26,060
Illinois $29,840
Indiana $29,960
Iowa $27,510
Kansas $27,900
Kentucky $28,120
Louisiana $29,960
Maine $30,550
Maryland $30,040
Massachusetts $42,270
Michigan $28,480
Minnesota $33,400
Mississippi $29,480
Missouri $25,940
Montana $24,090
Nebraska $26,800
Nevada $29,580
New Hampshire $38,250
New Jersey $30,120
New Mexico $26,200
New York $31,790
North Carolina $26,810
North Dakota $23,570
Ohio $25,670
Oklahoma $27,230
Oregon $31,930
Pennsylvania $27,380
Rhode Island $31,620
South Carolina $28,440
Tennessee $25,040
Texas $29,400
Utah $33,040
Virginia $27,060
Washington $37,020
West Virginia $25,050
Wisconsin $33,470

What Tools & Technology do Telemarketers Use?

Although they’re not necessarily needed for all jobs, the following technologies are used by many Telemarketers:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft Outlook
  • Microsoft Dynamics

Becoming a Telemarketer

What education is needed to be a Telemarketer?


How Long Does it Take to Become a Telemarketer?


Who Employs Telemarketers?


Below are examples of industries where Telemarketers work:



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More about our data sources and methodologies.

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