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What Do Telemarketer Do?
Career Description Solicit donations or orders for goods or services over the telephone.
Telemarketer Responsibilities
- Record names, addresses, purchases, and reactions of prospects contacted.
- Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.
- Schedule appointments for sales representatives to meet with prospective customers or for customers to attend sales presentations.
- Answer telephone calls from potential customers who have been solicited through advertisements.
- Adjust sales scripts to better target the needs and interests of specific individuals.
- Maintain records of contacts, accounts, and orders.
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Skills Needed to be a Telemarketer
Telemarketers state the following job skills are important in their day-to-day work.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Service Orientation: Actively looking for ways to help people.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Types of Telemarketer Jobs
- Telemarketing Sales Representative
- Telephone Service Representative (TSR)
- Call Center Telemarketer
- Telesales Specialist
- Telephone Sales Representative (TSR)
What Kind of Telemarketer Job Opportunities Are There?
There were about 216,600 jobs for Telemarketer in 2016 (in the United States). There is little to no growth in job opportunities for Telemarketer. Due to new job openings and attrition, there will be an average of 33,300 job openings in this field each year.
The states with the most job growth for Telemarketer are Washington, Nevada, and Tennessee. Watch out if you plan on working in North Dakota, Vermont, or South Dakota. These states have the worst job growth for this type of profession.
Do Telemarketers Make A Lot Of Money?
The average yearly salary of a Telemarketer ranges between $18,680 and $41,740.
Telemarketers who work in Washington, Massachusetts, or New Hampshire, make the highest salaries.
Below is a list of the median annual salaries for Telemarketers in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $25,640 |
| Arizona | $29,780 |
| Arkansas | $22,440 |
| California | $31,880 |
| Colorado | $29,980 |
| Connecticut | $34,950 |
| Delaware | $30,000 |
| District of Columbia | $28,680 |
| Florida | $25,330 |
| Georgia | $24,780 |
| Hawaii | $25,620 |
| Idaho | $26,060 |
| Illinois | $29,840 |
| Indiana | $29,960 |
| Iowa | $27,510 |
| Kansas | $27,900 |
| Kentucky | $28,120 |
| Louisiana | $29,960 |
| Maine | $30,550 |
| Maryland | $30,040 |
| Massachusetts | $42,270 |
| Michigan | $28,480 |
| Minnesota | $33,400 |
| Mississippi | $29,480 |
| Missouri | $25,940 |
| Montana | $24,090 |
| Nebraska | $26,800 |
| Nevada | $29,580 |
| New Hampshire | $38,250 |
| New Jersey | $30,120 |
| New Mexico | $26,200 |
| New York | $31,790 |
| North Carolina | $26,810 |
| North Dakota | $23,570 |
| Ohio | $25,670 |
| Oklahoma | $27,230 |
| Oregon | $31,930 |
| Pennsylvania | $27,380 |
| Rhode Island | $31,620 |
| South Carolina | $28,440 |
| Tennessee | $25,040 |
| Texas | $29,400 |
| Utah | $33,040 |
| Virginia | $27,060 |
| Washington | $37,020 |
| West Virginia | $25,050 |
| Wisconsin | $33,470 |
What Tools & Technology do Telemarketers Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Telemarketers:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Microsoft Outlook
- Microsoft Dynamics
How do I Become a Telemarketer?
What kind of Telemarketer requirements are there?
How many years of work experience do I need?
Who Employs Telemarketers?
The table below shows some of the most common industries where those employed in this career field work.
References:
More about our data sources and methodologies.