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Demonstrators and Product Promoters in Massachusetts

Want to work as a Demonstrators and Product Promoters in Massachusetts? Here’s what you need to know. Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

What do Demonstrators and Product Promoters Make in Massachusetts?

For a demonstrators and product promoters working in Massachusetts, the median annual wage is $46,200 per year (or roughly $22.21/hour).Annual wages span from $33,230 at the 10th percentile to $81,240 at the 90th percentile.

Wage Statistic	Annual	Hourly
10th percentile	$33,230	$15.98
25th percentile	$38,910	$18.71
Median (50th)	$46,200	$22.21
75th percentile	$58,780	$28.26
90th percentile	$81,240	$39.06

Location quotient — how concentrated this career is in Massachusetts nationwide is 0.55, suggesting fewer demonstrators and product promoters per worker than the national average.

National Wage Comparison

Nationally, demonstrators and product promoters earn a median of $40,454 per year ($19.45/hour), exceeding the Massachusetts median.

Employment Outlook

Nationally, total employment in this occupation is 711,963 demonstrators and product promoters nationwide. In Massachusetts alone, around 850 people work in this role. That puts the state above the typical state, which employs around 460 demonstrators and product promoters.

Top Massachusetts Metros for Demonstrators and Product Promoters

These are the Massachusetts metros with the most demonstrators and product promoters in Massachusetts.

Metro Area	Number Employed	Annual Median Salary
Boston-Cambridge-Newton, MA-NH	600	$46,030
Worcester, MA	60	$49,080

Top States for Demonstrators and Product Promoters Employment

The table below shows the states where the most demonstrators and product promoters work.

State	Number Employed
Texas	6,250
Washington	4,330
Illinois	3,020
Florida	2,420
Virginia	2,310
Oregon	1,970
Arizona	1,930
Minnesota	1,650
New Jersey	1,630
Colorado	1,010
North Carolina	920
Pennsylvania	900
Nevada	880
Massachusetts	850
Ohio	730
Michigan	690
South Carolina	690
Utah	610
Kansas	560
New Mexico	460

Highest-Paying States for Demonstrators and Product Promoters

The highest-paying states for demonstrators and product promoters.

State	Annual Median Salary
Rhode Island	$63,440
Indiana	$47,500
Massachusetts	$46,200
New York	$45,290
California	$45,090
Hawaii	$43,960
Maryland	$43,810
Nevada	$42,840
Vermont	$42,400
Missouri	$41,680

Skills

Top demonstrators and product promoters skills, rated on an importance scale of 0 to 5:

Knowledge Areas

Important knowledge areas for this occupation, rated on an importance scale of 0 to 5:

Abilities

The abilities that matter most for demonstrators and product promoters, rated on an importance scale of 0 to 5:

Daily Tasks

Day-to-day, demonstrators and product promoters typically:

• Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
• Sell products being promoted and keep records of sales.
• Keep areas neat while working and return items to correct locations following demonstrations.
• Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
• Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
• Suggest specific product purchases to meet customers' needs.
• Research or investigate products to be presented to prepare for demonstrations.
• Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
• Identify interested and qualified customers to provide them with additional information.
• Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
• Transport, assemble, and disassemble materials used in presentations.
• Practice demonstrations to ensure that they will run smoothly.

Work Activities

• Performing for or Working Directly with the Public
• Selling or Influencing Others
• Establishing and Maintaining Interpersonal Relationships
• Communicating with People Outside the Organization
• Communicating with Supervisors, Peers, or Subordinates
• Getting Information
• Judging the Qualities of Objects, Services, or People
• Making Decisions and Solving Problems
• Thinking Creatively
• Identifying Objects, Actions, and Events
• Developing and Building Teams
• Inspecting Equipment, Structures, or Materials

Tools & Technology

Common tools and software used in this occupation include: Hot technologies: Hypertext markup language HTML

Related Careers

Other careers like demonstrators and product promoters include:

• Wholesale and Retail Buyers, Except Farm Products
• Meeting, Convention, and Event Planners
• Merchandise Displayers and Window Trimmers
• Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop
• First-Line Supervisors of Retail Sales Workers
• First-Line Supervisors of Non-Retail Sales Workers

Also Known As

Appliance Counselor, Bell Ringer, Brand Ambassador, Collector, Demo Specialist (Demonstration Specialist), Demonstrator, Electric-Gas Appliances Demonstrator, Event Brand Ambassador, Event Marketer, Event Specialist, Event Staff Member, Exhibit Display Representative, Field Merchandiser, Food Demonstrator, Food Product Demonstrator.

References

• U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
• O*NET Online — https://www.onetonline.org/
• BLS Employment Projections — https://www.bls.gov/emp/
• O*NET-SOC code: 41-9011.00