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What is a Demonstrator or Product Promoter?
Job Description & Duties Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
What Do Demonstrators and Product Promoters Do On a Daily Basis?
- Practice demonstrations to ensure that they will run smoothly.
- Provide product information, using lectures, films, charts, or slide shows.
- Suggest specific product purchases to meet customers’ needs.
- Identify interested and qualified customers to provide them with additional information.
- Instruct customers in alteration of products.
- Write articles or pamphlets about products.
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Demonstrator or Product Promoter Skills
These are the skills Demonstrators and Product Promoters say are the most useful in their careers:
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Service Orientation: Actively looking for ways to help people.
Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Types of Demonstrator or Product Promoter
- Field Merchandiser
- Knitting Demonstrator
- In Store Demonstrator
- Sales Exhibitor
- Exhibitor Sales
Demonstrator or Product Promoter Employment Estimates
In the United States, there were 94,700 jobs for Demonstrator or Product Promoter in 2016. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. Due to new job openings and attrition, there will be an average of 17,100 job openings in this field each year.
The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.
Demonstrator or Product Promoter Salary
The average yearly salary of a Demonstrator or Product Promoter ranges between $20,610 and $51,180.
Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.
How much do Demonstrators and Product Promoters make in each U.S. state?
| State | Annual Mean Salary |
|---|---|
| Alabama | $27,270 |
| Alaska | $30,300 |
| Arizona | $38,660 |
| Arkansas | $27,780 |
| California | $36,510 |
| Colorado | $27,130 |
| Connecticut | $31,240 |
| Delaware | $28,900 |
| District of Columbia | $31,930 |
| Florida | $30,590 |
| Georgia | $32,670 |
| Hawaii | $32,150 |
| Idaho | $24,750 |
| Illinois | $35,200 |
| Indiana | $28,040 |
| Iowa | $26,250 |
| Kansas | $26,860 |
| Kentucky | $33,060 |
| Massachusetts | $38,560 |
| Minnesota | $30,960 |
| Missouri | $33,210 |
| Montana | $24,050 |
| Nebraska | $24,670 |
| Nevada | $33,210 |
| New Hampshire | $38,420 |
| New Jersey | $36,820 |
| New Mexico | $35,010 |
| New York | $37,430 |
| North Carolina | $29,460 |
| North Dakota | $30,440 |
| Ohio | $29,900 |
| Oklahoma | $34,480 |
| Oregon | $30,480 |
| Pennsylvania | $30,530 |
| South Carolina | $31,590 |
| Tennessee | $32,360 |
| Texas | $28,800 |
| Utah | $29,690 |
| Vermont | $29,810 |
| Virginia | $31,460 |
| Washington | $31,850 |
| West Virginia | $23,780 |
| Wisconsin | $29,700 |
Tools & Technologies Used by Demonstrators and Product Promoters
Although they’re not necessarily needed for all jobs, the following technologies are used by many Demonstrators and Product Promoters:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Email software
- Word processing software
- Microsoft Windows
- Spreadsheet software
- Social media sites
- Presentation software
How to Become a Demonstrator or Product Promoter
Individuals working as a Demonstrator or Product Promoter have obtained the following education levels:
How Long Does it Take to Become a Demonstrator or Product Promoter?
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References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
More about our data sources and methodologies.
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