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Demonstrators and Product Promoters: Job Description
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
What Do Demonstrators and Product Promoters Perform?
Typical responsibilities of demonstrators and product promoters include:
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
- Research or investigate products to be presented to prepare for demonstrations.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
What Demonstrators and Product Promoters Need to Know
Effective demonstrators and product promoters draw on a mix of skills and domain knowledge.
Top Skills
These are the skills most important for this role, rated on an importance scale of 0 to 5:
Knowledge Areas
Types of Demonstrators and Product Promoters Jobs
People in this occupation may also be known by titles such as:
- Appliance Counselor
- Bell Ringer
- Brand Ambassador
- Collector
- Demo Specialist (Demonstration Specialist)
- Demonstrator
- Electric-Gas Appliances Demonstrator
- Event Brand Ambassador
Employment and Demand
The U.S. employs around 711,963 demonstrators and product promoters working in the United States today. Demand is forecast to grow by +2.6% over the projection horizon.
Demonstrators and Product Promoters Pay
| Statistic | Value |
|---|---|
| Annual median | $40,454 |
| Hourly median | $19.45 |
| 10th percentile | $24,330 |
| 25th percentile | $32,392 |
| 75th percentile | $48,516 |
| 90th percentile | $56,579 |
Pay can vary substantially based on experience, location, and industry.
How Much Do Demonstrators and Product Promoters Make in Different U.S. States?
| State | Annual median salary |
|---|---|
| Rhode Island | $63,440 |
| Indiana | $47,500 |
| Massachusetts | $46,200 |
| New York | $45,290 |
| California | $45,090 |
| Hawaii | $43,960 |
| Maryland | $43,810 |
| Nevada | $42,840 |
| Vermont | $42,400 |
| Missouri | $41,680 |
| New Hampshire | $38,770 |
| District of Columbia | $38,610 |
| Virginia | $38,410 |
| North Carolina | $37,850 |
| Washington | $37,540 |
| Oregon | $37,420 |
| Florida | $37,380 |
| Georgia | $37,350 |
| Utah | $37,300 |
| Wisconsin | $37,200 |
| Connecticut | $37,190 |
| Texas | $37,110 |
| Michigan | $35,950 |
| Iowa | $35,360 |
| New Jersey | $35,340 |
| Louisiana | $35,160 |
| Colorado | $34,710 |
| Ohio | $34,570 |
| Arkansas | $34,270 |
| Nebraska | $34,140 |
| South Carolina | $33,840 |
| Illinois | $33,750 |
| New Mexico | $33,560 |
| Arizona | $33,280 |
| Minnesota | $33,190 |
| Kansas | $32,990 |
| North Dakota | $32,160 |
| Oklahoma | $32,000 |
| West Virginia | $31,310 |
| Pennsylvania | $31,210 |
| Delaware | $31,110 |
| Idaho | $30,900 |
| Kentucky | $30,490 |
| Alabama | $29,150 |
| South Dakota | $28,690 |
| Mississippi | $27,610 |
| Tennessee | $27,200 |
| Puerto Rico | $21,660 |
Where Demonstrators and Product Promoters Earn the Most
Earnings for demonstrators and product promoters vary by region. The following regions pay the most:
| Region | Median annual wage | Share of U.S. jobs | Location quotient |
|---|---|---|---|
| New England | $43,048 | 3.6% | 0.54 |
| Far Western US | $38,455 | 19.4% | 2.52 |
| Southeast | $36,465 | 20.8% | 0.76 |
| Southwest | $35,911 | 23.1% | 1.14 |
| Middle Atlantic | $35,253 | 7.8% | 0.66 |
| Rocky Mountains | $34,815 | 5.1% | 0.87 |
| Plains States | $34,470 | 7.9% | 1.00 |
| Great Lakes | $34,461 | 12.4% | 0.87 |
Top Metro Areas
| Metro area | State | Median annual wage | Employment |
|---|---|---|---|
| Albany-Schenectady-Troy, NY | NY | $53,390 | 60 |
| Salinas, CA | CA | $52,830 | 380 |
| Los Angeles-Long Beach-Anaheim, CA | CA | $52,000 | |
| St. Louis, MO-IL | MO | $49,920 | 160 |
| Canton-Massillon, OH | OH | $49,110 | 30 |
| Worcester, MA | MA | $49,080 | 60 |
| Providence-Warwick, RI-MA | RI | $48,330 | |
| Indianapolis-Carmel-Greenwood, IN | IN | $47,980 |
Top Industries Employing Demonstrators and Product Promoters
The bulk of demonstrators and product promoters are found across these industries:
| Industry | Employment | Median annual wage |
|---|---|---|
| Professional, Scientific, and Technical Services | 23,060 | $35,340 |
| Manufacturing | 11,750 | $39,420 |
| Retail Trade | 10,700 | $37,850 |
| Wholesale Trade | 4,890 | $39,500 |
| Arts, Entertainment, and Recreation | 920 | $49,890 |
| Construction | 710 | $37,610 |
| Transportation and Warehousing | 330 | $42,000 |
| Management of Companies and Enterprises | 320 | $40,800 |
Below are examples of industries where demonstrators and product promoters work:
Software Demonstrators and Product Promoters Use
- Web platform development software: Hypertext markup language HTML (hot technology)
- Spreadsheet software: Microsoft Excel (hot technology)
- Office suite software: Microsoft Office software (hot technology)
- Electronic mail software: Microsoft Outlook (hot technology)
- Presentation software: Microsoft PowerPoint (hot technology)
- Operating system software: Microsoft Windows (hot technology)
- Word processing software: Microsoft Word (hot technology)
- Video conferencing software: Zoom (hot technology)
What the Workplace Is Like
The work environment for demonstrators and product promoters reflects the following characteristics:
- Contact With Others
- Spend Time Standing
- Deal With External Customers or the Public in General
- Face-to-Face Discussions with Individuals and Within Teams
- Indoors, Environmentally Controlled
Getting Started in This Career
Entry-level demonstrators and product promoters positions require a high school diploma or equivalent as the typical entry-level education. This occupation sits in Some Preparation Needed (Job Zone 2), reflecting the level of preparation typically expected.
Similar Occupations
Similar Occupations
- Wholesale and Retail Buyers, Except Farm Products (Supplemental)
- Meeting, Convention, and Event Planners (Supplemental)
- Merchandise Displayers and Window Trimmers (Primary-Long)
- Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop (Supplemental)
- First-Line Supervisors of Retail Sales Workers (Supplemental)
- First-Line Supervisors of Non-Retail Sales Workers (Supplemental)
- Cashiers (Supplemental)
- Counter and Rental Clerks (Primary-Short)
Sources
This profile draws on the following authoritative sources:
- U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) for employment and wage data by state and industry.
- BLS Employment Projections for total employment and growth forecasts.
- O*NET (Occupational Information Network) for skills, knowledge, tasks, work activities, work context, technology, and education-zone data.
SOC code: 41-9011.00 (Demonstrators and Product Promoters).
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