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Demonstrator or Product Promoter

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What Does it Take to Be a Demonstrator or Product Promoter?

Example of Demonstrator or Product Promoter Job Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

A Day in the Life of a Demonstrator or Product Promoter

  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Work as part of a team of demonstrators to accommodate large crowds.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Stock shelves with products.
  • Learn about competitors’ products or consumers’ interests or concerns to answer questions or provide more complete information.

Demonstrator or Product Promoter Required Skills

These are the skills Demonstrators and Product Promoters say are the most useful in their careers:

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Service Orientation: Actively looking for ways to help people.

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Types of Demonstrator or Product Promoter

  • Food Demonstrator
  • Party Plan Dealer
  • Newcomer Hostess
  • Welcome Hostess
  • Retail Sales Merchandiser

Is There Going to be Demand for Demonstrators and Product Promoters?

There were about 94,700 jobs for Demonstrator or Product Promoter in 2016 (in the United States). New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. The BLS estimates 17,100 yearly job openings in this field.


The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.

Demonstrator or Product Promoter Average Salary

The average yearly salary of a Demonstrator or Product Promoter ranges between $20,610 and $51,180.


Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.

How much do Demonstrators and Product Promoters make in each U.S. state?

State Annual Mean Salary
Alabama $27,270
Alaska $30,300
Arizona $38,660
Arkansas $27,780
California $36,510
Colorado $27,130
Connecticut $31,240
Delaware $28,900
District of Columbia $31,930
Florida $30,590
Georgia $32,670
Hawaii $32,150
Idaho $24,750
Illinois $35,200
Indiana $28,040
Iowa $26,250
Kansas $26,860
Kentucky $33,060
Massachusetts $38,560
Minnesota $30,960
Missouri $33,210
Montana $24,050
Nebraska $24,670
Nevada $33,210
New Hampshire $38,420
New Jersey $36,820
New Mexico $35,010
New York $37,430
North Carolina $29,460
North Dakota $30,440
Ohio $29,900
Oklahoma $34,480
Oregon $30,480
Pennsylvania $30,530
South Carolina $31,590
Tennessee $32,360
Texas $28,800
Utah $29,690
Vermont $29,810
Virginia $31,460
Washington $31,850
West Virginia $23,780
Wisconsin $29,700

What Tools do Demonstrators and Product Promoters Use?

Below is a list of the types of tools and technologies that Demonstrators and Product Promoters may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Email software
  • Word processing software
  • Microsoft Windows
  • Spreadsheet software
  • Social media sites
  • Presentation software

Becoming a Demonstrator or Product Promoter

Individuals working as a Demonstrator or Product Promoter have obtained the following education levels:


What work experience do I need to become a Demonstrator or Product Promoter?


Who Employs Demonstrators and Product Promoters?


The table below shows the approximate number of Demonstrators and Product Promoters employed by various industries.


You May Also Be Interested In…

Those interested in being a Demonstrator or Product Promoter may also be interested in:


Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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