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Demonstrator or Product Promoter

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All About Demonstrators and Product Promoters

Occupation Description Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

List of Demonstrator or Product Promoter Job Duties

  • Work as part of a team of demonstrators to accommodate large crowds.
  • Practice demonstrations to ensure that they will run smoothly.
  • Identify interested and qualified customers to provide them with additional information.
  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
  • Provide product information, using lectures, films, charts, or slide shows.

Things a Demonstrator or Product Promoter Should Know How to Do

Demonstrators and Product Promoters state the following job skills are important in their day-to-day work.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Reading Comprehension: Understanding written sentences and paragraphs in work related documents.

Service Orientation: Actively looking for ways to help people.

Monitoring: Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

  • Welcome Hostess
  • Presentation Team Member
  • Party Director
  • Product Demonstrator
  • Merchandiser

Is There Going to be Demand for Demonstrators and Product Promoters?

In 2016, there was an estimated number of 94,700 jobs in the United States for Demonstrator or Product Promoter. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. Due to new job openings and attrition, there will be an average of 17,100 job openings in this field each year.

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The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.

Salary for a Demonstrator or Product Promoter

The average yearly salary of a Demonstrator or Product Promoter ranges between $20,610 and $51,180.

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Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.

How much do Demonstrators and Product Promoters make in each U.S. state?

State Annual Mean Salary
Alabama $27,270
Alaska $30,300
Arizona $38,660
Arkansas $27,780
California $36,510
Colorado $27,130
Connecticut $31,240
Delaware $28,900
District of Columbia $31,930
Florida $30,590
Georgia $32,670
Hawaii $32,150
Idaho $24,750
Illinois $35,200
Indiana $28,040
Iowa $26,250
Kansas $26,860
Kentucky $33,060
Massachusetts $38,560
Minnesota $30,960
Missouri $33,210
Montana $24,050
Nebraska $24,670
Nevada $33,210
New Hampshire $38,420
New Jersey $36,820
New Mexico $35,010
New York $37,430
North Carolina $29,460
North Dakota $30,440
Ohio $29,900
Oklahoma $34,480
Oregon $30,480
Pennsylvania $30,530
South Carolina $31,590
Tennessee $32,360
Texas $28,800
Utah $29,690
Vermont $29,810
Virginia $31,460
Washington $31,850
West Virginia $23,780
Wisconsin $29,700

What Tools do Demonstrators and Product Promoters Use?

Below is a list of the types of tools and technologies that Demonstrators and Product Promoters may use on a daily basis:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Hypertext markup language HTML
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Email software
  • Word processing software
  • Microsoft Windows
  • Spreadsheet software
  • Social media sites
  • Presentation software

Becoming a Demonstrator or Product Promoter

Learn what Demonstrator or Product Promoter education requirements there are.

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How many years of work experience do I need?

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Who Employs Demonstrators and Product Promoters?

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The table below shows some of the most common industries where those employed in this career field work.

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Other Jobs You May be Interested In

Those thinking about becoming a Demonstrator or Product Promoter might also be interested in the following careers:

References:

Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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