All About Demonstrators and Product Promoters
Occupation Description Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Demonstrator or Product Promoter Responsibilities
- Sell products being promoted and keep records of sales.
- Research or investigate products to be presented to prepare for demonstrations.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Work as part of a team of demonstrators to accommodate large crowds.
- Prepare or alter presentation contents to target specific audiences.
- Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
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Qualities of a Demonstrator or Product Promoter
Below is a list of the skills most Demonstrators and Product Promoters say are important on the job.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Reading Comprehension: Understanding written sentences and paragraphs in work related documents.
Service Orientation: Actively looking for ways to help people.
Writing: Communicating effectively in writing as appropriate for the needs of the audience.
Other Demonstrator or Product Promoter Job Titles
- Party Plan Selling Distributor
- Home Service Demonstrator
- Food Counselor
- Sales Brand Ambassador
- Merchandiser
Demonstrator or Product Promoter Employment Estimates
In the United States, there were 94,700 jobs for Demonstrator or Product Promoter in 2016. New jobs are being produced at a rate of 6.5% which is above the national average. The Bureau of Labor Statistics predicts 6,200 new jobs for Demonstrator or Product Promoter by 2026. There will be an estimated 17,100 positions for Demonstrator or Product Promoter per year.
The states with the most job growth for Demonstrator or Product Promoter are Wyoming, Oregon, and Missouri. Watch out if you plan on working in West Virginia, Vermont, or Maine. These states have the worst job growth for this type of profession.
Do Demonstrators and Product Promoters Make A Lot Of Money?
The average yearly salary of a Demonstrator or Product Promoter ranges between $20,610 and $51,180.
Demonstrators and Product Promoters who work in New Jersey, Arizona, or Massachusetts, make the highest salaries.
Below is a list of the median annual salaries for Demonstrators and Product Promoters in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $27,270 |
| Alaska | $30,300 |
| Arizona | $38,660 |
| Arkansas | $27,780 |
| California | $36,510 |
| Colorado | $27,130 |
| Connecticut | $31,240 |
| Delaware | $28,900 |
| District of Columbia | $31,930 |
| Florida | $30,590 |
| Georgia | $32,670 |
| Hawaii | $32,150 |
| Idaho | $24,750 |
| Illinois | $35,200 |
| Indiana | $28,040 |
| Iowa | $26,250 |
| Kansas | $26,860 |
| Kentucky | $33,060 |
| Massachusetts | $38,560 |
| Minnesota | $30,960 |
| Missouri | $33,210 |
| Montana | $24,050 |
| Nebraska | $24,670 |
| Nevada | $33,210 |
| New Hampshire | $38,420 |
| New Jersey | $36,820 |
| New Mexico | $35,010 |
| New York | $37,430 |
| North Carolina | $29,460 |
| North Dakota | $30,440 |
| Ohio | $29,900 |
| Oklahoma | $34,480 |
| Oregon | $30,480 |
| Pennsylvania | $30,530 |
| South Carolina | $31,590 |
| Tennessee | $32,360 |
| Texas | $28,800 |
| Utah | $29,690 |
| Vermont | $29,810 |
| Virginia | $31,460 |
| Washington | $31,850 |
| West Virginia | $23,780 |
| Wisconsin | $29,700 |
What Tools do Demonstrators and Product Promoters Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Demonstrators and Product Promoters:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Hypertext markup language HTML
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Email software
- Word processing software
- Microsoft Windows
- Spreadsheet software
- Social media sites
- Presentation software
How to Become a Demonstrator or Product Promoter
Education needed to be a Demonstrator or Product Promoter:
How many years of work experience do I need?
Where Demonstrators and Product Promoters Are Employed
The table below shows the approximate number of Demonstrators and Product Promoters employed by various industries.
Similar Careers
Those thinking about becoming a Demonstrator or Product Promoter might also be interested in the following careers:
References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
More about our data sources and methodologies.
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