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Advertising Sales Agent

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What Does it Take to Be an Advertising Sales Agent?

Job Description: Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.

List of Advertising Sales Agent Job Duties

  • Provide clients with estimates of the costs of advertising products or services.
  • Recommend appropriate sizes and formats for advertising, depending on medium being used.
  • Draw up contracts for advertising work and collect payments due.
  • Identify new advertising markets and propose products to serve them.
  • Arrange for commercial taping sessions and accompany clients to sessions.
  • Determine advertising medium to be used and prepare sample advertisements within the selected medium for presentation to customers.

Things an Advertising Sales Agent Should Know How to Do

These are the skills Advertising Sales Agents say are the most useful in their careers:

Speaking: Talking to others to convey information effectively.

Persuasion: Persuading others to change their minds or behavior.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Service Orientation: Actively looking for ways to help people.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Negotiation: Bringing others together and trying to reconcile differences.

  • Signs and Displays Salesperson
  • Sales Promotion Representative
  • Account Manager
  • Account Leader
  • Advertising Agent

Advertising Sales Agent Employment Estimates

There were about 149,900 jobs for Advertising Sales Agent in 2016 (in the United States). There is little to no growth in job opportunities for Advertising Sales Agent. The BLS estimates 17,700 yearly job openings in this field.

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The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.

Advertising Sales Agent Average Salary

The average yearly salary of an Advertising Sales Agent ranges between $24,670 and $114,810.

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Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.

How much do Advertising Sales Agents make in each U.S. state?

State Annual Mean Salary
Alabama $43,560
Alaska $52,780
Arizona $48,310
Arkansas $47,320
California $70,720
Colorado $56,500
Connecticut $88,990
Delaware $57,810
District of Columbia $77,870
Florida $59,500
Georgia $60,750
Hawaii $67,740
Idaho $43,740
Illinois $60,010
Indiana $53,680
Iowa $39,560
Kansas $51,450
Kentucky $50,680
Louisiana $43,880
Maine $47,250
Maryland $63,030
Massachusetts $67,260
Michigan $51,960
Minnesota $58,440
Mississippi $36,860
Missouri $50,900
Montana $45,600
Nebraska $54,700
Nevada $60,350
New Hampshire $55,180
New Jersey $84,160
New Mexico $44,580
New York $84,310
North Carolina $61,120
North Dakota $55,430
Ohio $53,040
Oklahoma $61,690
Oregon $50,110
Pennsylvania $62,210
South Carolina $53,240
South Dakota $48,690
Tennessee $52,750
Texas $58,440
Utah $64,310
Vermont $50,040
Virginia $55,360
Washington $63,760
West Virginia $45,980
Wisconsin $52,360
Wyoming $51,580

Tools & Technologies Used by Advertising Sales Agents

Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising Sales Agents:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Web browser software
  • Microsoft Access
  • Email software
  • Adobe Systems Adobe Photoshop
  • Microsoft Dynamics
  • Microsoft Publisher
  • FileMaker Pro
  • Adobe Systems Adobe InDesign
  • Salesforce software
  • Customer relationship management CRM software
  • Google AdWords
  • QuarkXPress
  • Contact management software

How do I Become an Advertising Sales Agent?

What kind of Advertising Sales Agent requirements are there?

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How Long Does it Take to Become an Advertising Sales Agent?

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Who Employs Advertising Sales Agents?

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The table below shows the approximate number of Advertising Sales Agents employed by various industries.

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Those interested in being an Advertising Sales Agent may also be interested in:

Are you already one of the many Advertising Sales Agent in the United States? If you’re thinking about changing careers, these fields are worth exploring:

References:

Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)

More about our data sources and methodologies.

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