What Does it Take to Be an Advertising Sales Agent?
Career Description Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
Daily Life Of an Advertising Sales Agent
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Provide clients with estimates of the costs of advertising products or services.
- Draw up contracts for advertising work and collect payments due.
- Obtain and study information about clients’ products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Arrange for commercial taping sessions and accompany clients to sessions.
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Advertising Sales Agent Needed Skills
When polled, Advertising Sales Agents say the following skills are most frequently used in their jobs:
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Service Orientation: Actively looking for ways to help people.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Negotiation: Bringing others together and trying to reconcile differences.
Related Job Titles for this Occupation:
- Advertising Sales Executive
- Sales Coordinator
- Sales Representative
- Advertising Agent
- Marketing Consultant
Is There Going to be Demand for Advertising Sales Agents?
In the United States, there were 149,900 jobs for Advertising Sales Agent in 2016. There is little to no growth in job opportunities for Advertising Sales Agent. Due to new job openings and attrition, there will be an average of 17,700 job openings in this field each year.
The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.
How Much Does an Advertising Sales Agent Make?
The average yearly salary of an Advertising Sales Agent ranges between $24,670 and $114,810.
Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.
Below is a list of the median annual salaries for Advertising Sales Agents in different U.S. states.
| State | Annual Mean Salary |
|---|---|
| Alabama | $43,560 |
| Alaska | $52,780 |
| Arizona | $48,310 |
| Arkansas | $47,320 |
| California | $70,720 |
| Colorado | $56,500 |
| Connecticut | $88,990 |
| Delaware | $57,810 |
| District of Columbia | $77,870 |
| Florida | $59,500 |
| Georgia | $60,750 |
| Hawaii | $67,740 |
| Idaho | $43,740 |
| Illinois | $60,010 |
| Indiana | $53,680 |
| Iowa | $39,560 |
| Kansas | $51,450 |
| Kentucky | $50,680 |
| Louisiana | $43,880 |
| Maine | $47,250 |
| Maryland | $63,030 |
| Massachusetts | $67,260 |
| Michigan | $51,960 |
| Minnesota | $58,440 |
| Mississippi | $36,860 |
| Missouri | $50,900 |
| Montana | $45,600 |
| Nebraska | $54,700 |
| Nevada | $60,350 |
| New Hampshire | $55,180 |
| New Jersey | $84,160 |
| New Mexico | $44,580 |
| New York | $84,310 |
| North Carolina | $61,120 |
| North Dakota | $55,430 |
| Ohio | $53,040 |
| Oklahoma | $61,690 |
| Oregon | $50,110 |
| Pennsylvania | $62,210 |
| South Carolina | $53,240 |
| South Dakota | $48,690 |
| Tennessee | $52,750 |
| Texas | $58,440 |
| Utah | $64,310 |
| Vermont | $50,040 |
| Virginia | $55,360 |
| Washington | $63,760 |
| West Virginia | $45,980 |
| Wisconsin | $52,360 |
| Wyoming | $51,580 |
What Tools do Advertising Sales Agents Use?
Although they’re not necessarily needed for all jobs, the following technologies are used by many Advertising Sales Agents:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- FileMaker Pro
- Adobe Systems Adobe InDesign
- Salesforce software
- Customer relationship management CRM software
- Google AdWords
- QuarkXPress
- Contact management software
How to Become an Advertising Sales Agent
Learn what Advertising Sales Agent education requirements there are.
What work experience do I need to become an Advertising Sales Agent?
Where Advertising Sales Agents Are Employed
The table below shows some of the most common industries where those employed in this career field work.
Related Careers
Those thinking about becoming an Advertising Sales Agent might also be interested in the following careers:
- Agents and Business Managers of Artists, Performers, and Athletes
- Meeting, Convention, and Event Planners
Career changers with experience as an Advertising Sales Agent sometimes find work in one of the following fields:
References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
More about our data sources and methodologies.
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