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Advertising Sales Agents in Maryland
Thinking about a career as an Advertising Sales Agents in Maryland? Here’s what you need to know. Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
What do Advertising Sales Agents Make in Maryland?
State-level wage data is not available for this occupation in Maryland. See national-level wages below.
National Wage Comparison
Nationally, advertising sales agents earn a median of $63,488 per year ($30.52/hour).
Employment Outlook
There are roughly 1,034,497 advertising sales agents nationwide. In Maryland alone, around 900 people work in this role. That’s fewer than the typical state, which employs around 980 advertising sales agents.
Top Maryland Metros for Advertising Sales Agents
These are the Maryland metros with the most advertising sales agents in Maryland.
| Metro Area | Number Employed | Annual Median Salary |
|---|---|---|
| Baltimore-Columbia-Towson, MD | 330 | $61,090 |
| Hagerstown-Martinsburg, MD-WV | 30 | $42,380 |
Top States for Advertising Sales Agents Employment
View the states that employ the most advertising sales agents work.
| State | Number Employed |
|---|---|
| New York | 16,190 |
| California | 8,910 |
| Florida | 5,690 |
| Illinois | 5,330 |
| Pennsylvania | 4,000 |
| Washington | 3,130 |
| Ohio | 2,950 |
| Georgia | 2,860 |
| Michigan | 2,790 |
| New Jersey | 2,640 |
| North Carolina | 2,200 |
| Virginia | 2,090 |
| Massachusetts | 1,900 |
| Tennessee | 1,830 |
| South Carolina | 1,820 |
| Colorado | 1,720 |
| Missouri | 1,690 |
| Wisconsin | 1,630 |
| Minnesota | 1,630 |
| Arizona | 1,530 |
Highest-Paying States for Advertising Sales Agents
These states pay the most for advertising sales agents.
| State | Annual Median Salary |
|---|---|
| New York | $94,990 |
| Colorado | $82,050 |
| Massachusetts | $78,120 |
| Washington | $75,260 |
| South Carolina | $74,840 |
| District of Columbia | $74,170 |
| Idaho | $74,100 |
| Rhode Island | $74,090 |
| New Jersey | $73,260 |
| Utah | $70,790 |
Skills
The most important advertising sales agents skills, rated on an importance scale of 0 to 5:
Knowledge Areas
Core knowledge areas for this occupation, rated on an importance scale of 0 to 5:
Abilities
Top abilities for advertising sales agents, rated on an importance scale of 0 to 5:
Daily Tasks
Day-to-day, advertising sales agents typically:
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
- Locate and contact potential clients to offer advertising services.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Process all correspondence and paperwork related to accounts.
- Draw up contracts for advertising work, and collect payments due.
- Deliver advertising or illustration proofs to customers for approval.
- Inform customers of available options for advertisement artwork, and provide samples.
- Recommend appropriate sizes and formats for advertising, depending on medium used.
Work Activities
- Selling or Influencing Others
- Communicating with People Outside the Organization
- Establishing and Maintaining Interpersonal Relationships
- Thinking Creatively
- Performing for or Working Directly with the Public
- Getting Information
- Organizing, Planning, and Prioritizing Work
- Working with Computers
- Resolving Conflicts and Negotiating with Others
- Communicating with Supervisors, Peers, or Subordinates
- Making Decisions and Solving Problems
- Updating and Using Relevant Knowledge
Tools & Technology
Common tools and software used in this occupation include: Hot technologies: Adobe Creative Cloud software, Adobe Illustrator In-demand technologies: Adobe Creative Cloud software, Adobe InDesign
Related Careers
Related occupations to advertising sales agents include:
- Agents and Business Managers of Artists, Performers, and Athletes
- Wholesale and Retail Buyers, Except Farm Products
- Market Research Analysts and Marketing Specialists
- Search Marketing Strategists
- Online Merchants
- Merchandise Displayers and Window Trimmers
Also Known As
Account Planner, Account Specialist, Advertising Account Representative, Advertising Agent, Advertising Assistant, Advertising Consultant, Advertising Coordinator, Advertising Representative, Advertising Sales Representative (Ad Sales Representative), Advertising Solicitor, Agent, Broker, Digital Advertising Sales Representative (Digital Advertising Sales Rep), Directory Advertising Sales Representative, Display Advertising Sales Representative.
References
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics — https://www.bls.gov/oes/
- O*NET Online — https://www.onetonline.org/
- BLS Employment Projections — https://www.bls.gov/emp/
- O*NET-SOC code: 41-3011.00
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