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Retail Salesperson

All About Retail Salespersons

Retail Salesperson Definition Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

A Day in the Life of a Retail Salesperson

  • Exchange merchandise for customers and accept returns.
  • Sell or arrange for delivery, insurance, financing, or service contracts for merchandise.
  • Prepare sales slips or sales contracts.
  • Describe merchandise and explain use, operation, and care of merchandise to customers.
  • Estimate cost of repair or alteration of merchandise.
  • Demonstrate use or operation of merchandise.

Retail Salesperson Needed Skills

Below is a list of the skills most Retail Salespersons say are important on the job.

Persuasion: Persuading others to change their minds or behavior.

Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking: Talking to others to convey information effectively.

Service Orientation: Actively looking for ways to help people.

Negotiation: Bringing others together and trying to reconcile differences.

Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.

Types of Retail Salesperson Jobs

  • Menswear Salesperson
  • Cosmetic Consultant
  • Phonograph Records and Tape Recordings Salesperson
  • Customer Assistant
  • Department Store Salesperson

Job Outlook for Retail Salespersons

There were about 4,602,500 jobs for Retail Salesperson in 2016 (in the United States). New jobs are being produced at a rate of 1.7% which is below the national average. The Bureau of Labor Statistics predicts 79,600 new jobs for Retail Salesperson by 2026. The BLS estimates 670,300 yearly job openings in this field.


The states with the most job growth for Retail Salesperson are Nevada, Utah, and Colorado. Watch out if you plan on working in Maine, Vermont, or Kansas. These states have the worst job growth for this type of profession.

Average Retail Salespersons Salary

The salary for Retail Salespersons ranges between about $18,400 and $41,530 a year.


Retail Salespersons who work in District of Columbia, Washington, or Hawaii, make the highest salaries.

How much do Retail Salespersons make in different U.S. states?

State Annual Mean Salary
Alabama $26,770
Alaska $30,060
Arizona $27,050
Arkansas $25,610
California $31,460
Colorado $30,860
Connecticut $32,910
Delaware $26,330
District of Columbia $37,510
Florida $26,790
Georgia $25,510
Hawaii $30,530
Idaho $27,710
Illinois $28,710
Indiana $26,040
Iowa $26,870
Kansas $27,390
Kentucky $25,700
Louisiana $25,420
Maine $28,310
Maryland $27,740
Massachusetts $30,290
Michigan $27,440
Minnesota $29,190
Mississippi $25,780
Missouri $28,030
Montana $28,500
Nebraska $27,380
Nevada $28,180
New Hampshire $28,610
New Jersey $29,180
New Mexico $27,060
New York $30,100
North Carolina $26,190
North Dakota $32,830
Ohio $28,260
Oklahoma $27,940
Oregon $30,590
Pennsylvania $27,350
Rhode Island $31,630
South Carolina $26,420
South Dakota $29,450
Tennessee $27,790
Texas $26,840
Utah $27,570
Vermont $30,930
Virginia $27,310
Washington $34,500
West Virginia $25,400
Wisconsin $26,540
Wyoming $28,280

Tools & Technologies Used by Retail Salespersons

Although they’re not necessarily needed for all jobs, the following technologies are used by many Retail Salespersons:

  • Microsoft Excel
  • Microsoft Word
  • Microsoft Office
  • Microsoft PowerPoint
  • Microsoft Outlook
  • Microsoft Access
  • Data entry software
  • SAP
  • Microsoft Windows
  • Autodesk AutoCAD
  • Adobe Systems Adobe Acrobat
  • Microsoft SharePoint
  • Adobe Systems Adobe Photoshop
  • Microsoft Dynamics
  • Facebook
  • IBM Notes
  • Google Docs
  • FileMaker Pro
  • Adobe Systems Adobe Illustrator
  • Intuit QuickBooks

How to Become a Retail Salesperson

Are there Retail Salespersons education requirements?


What work experience do I need to become a Retail Salesperson?


Other Jobs You May be Interested In

Those who work as a Retail Salesperson sometimes switch careers to one of these choices:


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More about our data sources and methodologies.

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