What Does it Take to Be an Advertising Sales Agent?
Career Description Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.
List of Advertising Sales Agent Job Duties
- Identify new advertising markets and propose products to serve them.
- Draw up contracts for advertising work and collect payments due.
- Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
- Write sales outlines for use by staff.
- Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Arrange for commercial taping sessions and accompany clients to sessions.
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What Every Advertising Sales Agent Should Know
These are the skills Advertising Sales Agents say are the most useful in their careers:
Speaking: Talking to others to convey information effectively.
Persuasion: Persuading others to change their minds or behavior.
Social Perceptiveness: Being aware of others’ reactions and understanding why they react as they do.
Service Orientation: Actively looking for ways to help people.
Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Negotiation: Bringing others together and trying to reconcile differences.
Types of Advertising Sales Agent
- Graphic Art Sales Representative
- Sales Coordinator
- Outside Sales Representative
- Directory Advertising Sales Representative
- Accounts Manager
Are There Job Opportunities for Advertising Sales Agents?
In 2016, there was an estimated number of 149,900 jobs in the United States for Advertising Sales Agent. There is little to no growth in job opportunities for Advertising Sales Agent. Due to new job openings and attrition, there will be an average of 17,700 job openings in this field each year.
The states with the most job growth for Advertising Sales Agent are Washington, Tennessee, and Utah. Watch out if you plan on working in Maine, Wisconsin, or Alaska. These states have the worst job growth for this type of profession.
Average Advertising Sales Agents Salary
The salary for Advertising Sales Agents ranges between about $24,670 and $114,810 a year.
Advertising Sales Agents who work in New Jersey, Connecticut, or New York, make the highest salaries.
How much do Advertising Sales Agents make in different U.S. states?
| State | Annual Mean Salary |
|---|---|
| Alabama | $43,560 |
| Alaska | $52,780 |
| Arizona | $48,310 |
| Arkansas | $47,320 |
| California | $70,720 |
| Colorado | $56,500 |
| Connecticut | $88,990 |
| Delaware | $57,810 |
| District of Columbia | $77,870 |
| Florida | $59,500 |
| Georgia | $60,750 |
| Hawaii | $67,740 |
| Idaho | $43,740 |
| Illinois | $60,010 |
| Indiana | $53,680 |
| Iowa | $39,560 |
| Kansas | $51,450 |
| Kentucky | $50,680 |
| Louisiana | $43,880 |
| Maine | $47,250 |
| Maryland | $63,030 |
| Massachusetts | $67,260 |
| Michigan | $51,960 |
| Minnesota | $58,440 |
| Mississippi | $36,860 |
| Missouri | $50,900 |
| Montana | $45,600 |
| Nebraska | $54,700 |
| Nevada | $60,350 |
| New Hampshire | $55,180 |
| New Jersey | $84,160 |
| New Mexico | $44,580 |
| New York | $84,310 |
| North Carolina | $61,120 |
| North Dakota | $55,430 |
| Ohio | $53,040 |
| Oklahoma | $61,690 |
| Oregon | $50,110 |
| Pennsylvania | $62,210 |
| South Carolina | $53,240 |
| South Dakota | $48,690 |
| Tennessee | $52,750 |
| Texas | $58,440 |
| Utah | $64,310 |
| Vermont | $50,040 |
| Virginia | $55,360 |
| Washington | $63,760 |
| West Virginia | $45,980 |
| Wisconsin | $52,360 |
| Wyoming | $51,580 |
Tools & Technologies Used by Advertising Sales Agents
Below is a list of the types of tools and technologies that Advertising Sales Agents may use on a daily basis:
- Microsoft Excel
- Microsoft Word
- Microsoft Office
- Microsoft PowerPoint
- Microsoft Outlook
- Web browser software
- Microsoft Access
- Email software
- Adobe Systems Adobe Photoshop
- Microsoft Dynamics
- Microsoft Publisher
- FileMaker Pro
- Adobe Systems Adobe InDesign
- Salesforce software
- Google AdWords
- Customer relationship management CRM software
- QuarkXPress
- Contact management software
How to Become an Advertising Sales Agent
What kind of Advertising Sales Agent requirements are there?
How Long Does it Take to Become an Advertising Sales Agent?
Advertising Sales Agents Sector
Advertising Sales Agents work in the following industries:
You May Also Be Interested In…
Those thinking about becoming an Advertising Sales Agent might also be interested in the following careers:
- Agents and Business Managers of Artists, Performers, and Athletes
- Meeting, Convention, and Event Planners
Are you already one of the many Advertising Sales Agent in the United States? If you’re thinking about changing careers, these fields are worth exploring:
References:
Image Credit: Nick Nijhuis via Attribution-ShareAlike 4.0 International (CC BY-SA 4.0)
More about our data sources and methodologies.
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